What is a Digital Asset Management system?
Any type of file (image, document, presentation, graphics, video, audio) you produce, manipulate or use on your computer is called a Digital Asset.

A Digital Asset Management software is a piece of software that helps you ingest, tag, search and retrieve, transform, share, conserve and preserve securely your digital assets at the organisation level, rather than the individual level.

By centralising the management off your assets, the whole department, organisation staff, clients, partners, or team members, can access and share securely the same digital assets while preserving necessary approvals and workflow procedures as deemed fit.

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What are the benefits of using a DAM?
How will a DAM make my life better?

-You do not have to search manually in directories, numerous dropboxes or sharepoint sites and workspaces to retrieve what you are looking for

-In terms of metrics, the average economy of time looking for, identifying and retrieving your assets is typically cut by 30%, but for creative people it can reach up to 80% savings of their time.

-For a communication department for instance, what is the cost of handling the wrong or unapproved picture to the press when a crisis occurs?

-For a magazine, it can be knowing which of the pictures selected have been published and when, in which magazine issue or web blog?

-For a Police department, it is important to be able to circulate crime scene pictures rapidly and securely to the detectives and officers or forensics staff while being able to safeguard Digital Evidence pieces from unauthorised access.

How complex is it to set-up and manage?
There is no rule here: it can be as simple as signing up for a Software as a Service CanDAM Digital Valet subscription, setup your own license on Amazon or any other Private Cloud, or even to have your own IT trained and coached to install a full fledged DAM On Premise.

The technical challenge is not the main obstacle when you talk about any digital transformation process, it is very true foe a DAM as well. The key of a successful DAM implementation ultimately is the user adoption of the new system, ability of the team and vendor to introduce change management and the amount of Business Process Re-engineering required for the project.

The final Return On Investment of your DAM will depend on these three factors equation. This is where CanDAM’s extensive experience in digital transformation processes in many business areas may be of critical value.

Call us to discuss any particular issues you may have, we will help you test and plan an efficient solution to it!